Be in the know with The Better Trends Co.
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Having worked with Top Drawer the past 2 years, The Better Trends Co. curate the show's trend feature which is an excellent starting point for any buyer. Here is where you will find key trends that will be part of the season ahead along with products choices that embody the trend's key aesthetic and characteristics. Co-Founders, Louise Healy and Natalie Alexander have years of experience within the retail industry and wanted to create a trend and design agency with a difference. They advocate for trends and design as part of the cultural experiences: trends are about people - your customers. They believe that trends shouldn’t be abstract or hard to understand or reach. They aren’t a one-size-fits-all. They aren’t about the colour of the year.
The Better Trends Co. empower businesses with their accessible and focused trend reports, consultancy and design strategy that is right for your audience, products and brand.
Never blindly following, always informed, targeted and purposeful.
Here is a sneak peak of the trends they are bringing to Top Drawer:
Summer Solstice
Influenced by eco-awareness and pagan spirituality, a renaissance of folk traditions is inspiring new aesthetics. An emphasis on gardening and harvesting from the earth is mixed with the occult and celestial. Muted soft tones and light pastels are key.
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| Ria Mishaal | Cai & Jo | Little Belle |
Sunset Haze
The feel of a Mediterranean escape, a beach scene at sunset and a stylish al fresco dining experience are all part of our Sunset Haze aesthetic. Mix and match tile prints contrast with artistic geos and stylised florals. Tablescapes and beach ready textiles in warm tones are a must have.
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| Donna Wilson | Ishbel Watson | MOTIF |
Have your cake and eat it!
Our celebrations of the everyday focuses on food this season. Pop culture and media has been delving into the world of cooking, baking and creating cuisine: food is having a fashion moment. Bold typography and hand drawn illustration demonstrates our love for the simple pleasures, from cheese to cake, coffee or a glass of wine.
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| Keren Parmley | Katie Tinkler Illustration | Oh Squirrel |
If you would like to find out more about The Better Trends Co, and how they can help your business you can find our more and contact them below: