London Trade Fair 2023: What to Expect and How to Prepare

As we look to the future, the anticipation builds for the renowned London Trade Fair, Top Drawer, set for 10-12 September 2023. This event promises not just a retail tradeshow, but a visionary exploration of emerging and established names in lifestyle, home decor, and gift sectors. Whether you're an exhibitor or a visitor, preparation is key to maximising your experience. Here's what to expect and how to prepare for the upcoming event.

For Exhibitors: Showcase Your Innovation

The London Trade Fair is a dynamic platform for exhibitors. As an exhibitor at Top Drawer, you have a unique opportunity to present your innovative designs to a host of professional buyers, including interior designers, garden centres, and department stores. This event is your chance to tantalise over 10,000 buyers, representing a combined buying budget of £5bn and extending beyond the UK to countries like Australia, Japan, and the USA.

Your participation at Top Drawer positions your brand at the forefront of future retail trends. This is a chance to share your brand's narrative with the world in the most expressive, compelling way possible. Prepare by refining your brand story, finalising your most visionary designs, and gearing up to captivate the audience at the Olympia Exhibition Centre in 2023.

For Buyers: Discover the Unseen

Buyers visiting the London Trade Fair at Olympia can expect a curated experience like no other. Top Drawer is a treasure trove of design-led products waiting to be discovered. You can expect to find everything from wholesale greeting cards UK, bulk furniture suppliers, and innovative retail design items.

As a visitor, your primary objective will likely be to source new products and find new suppliers for the upcoming season. Secondary objectives could include discovering future trends or seeking ways to make your business more sustainability-focused. 

To prepare, consider your current catalogue and identify gaps that need filling. Keep an eye on emerging trends and consider how they may impact your current product range. This will help you focus your attention on the exhibitors that align with your business needs.

Engaging Activities

In addition to the main exhibition, the event features various engaging activities. RetailFest hosts inspiring keynote presentations, insightful masterclasses, and entertaining panel conversations. Meanwhile, Launchpad, in partnership with UAL, is dedicated to new-to-market and undiscovered names.

Plan Your Visit

To make the most of the event, visit the Top Drawer website for essential information and to plan your day. Here, you can find information about the venue, exhibitors, and other details to help you navigate the event.

In Summary

The London Trade Fair, Top Drawer, is more than just a retail expo. It is a curated, design-led event offering major trade shows UK, international trade exhibitions, and a showcase of the latest trends in home decor, gifts, and lifestyle products. Whether you're an exhibitor looking to showcase your innovative designs or a buyer eager to discover new suppliers, this event is an unmissable opportunity. Start preparing today to make the most of your Top Drawer experience in 2023.