With the Christmas season fast approaching, there’s no time like now to be stocking all things festive. Founder of indie marketplace, And so to Shop, Louise Daniel has selected her top picks from On Demand’s exciting curation of brands.

When discussing what resonates most with her, Louise says, “Working with so many different British businesses, what stands out to me about a product is good design, something a bit different, like a slightly unusual take on the norm, and simplicity. Quality designs and products shout volumes and will get you noticed amongst everything else.”

Sharing positive sentiments for the season ahead, she continues, “I feel like Christmas 2020 is going to be so special, even more so than usual. People are shopping with their hearts, sending gifts and cards to loved ones that they can't be with, which means that even more care and attention will be going into their shopping behaviour. I believe that if you offer good quality products that are well priced, potentially with the option to personalise or include a note to the recipient, you will have a great festive season of sales.” 

To see Louise's full edit and connect with the featured brands, be sure to head to On Demand