Top Drawer 2025 is set to ignite the retail and design industries with an unforgettable showcase of creativity, innovation, and business opportunity. From 12–14 January at Olympia London, the event promises to be a hub of inspiration for buyers, designers, and entrepreneurs alike.

From uncovering top trends and celebrating design excellence to gaining personalised business advice and connecting with emerging talent, there’s something for everyone at Top Drawer. But that’s not all—here’s a glimpse at everything else we have in store!

The Better Trends Company: Your Crystal Ball for S/S25

Imagine stepping into the future of design. The Better Trends Company is back, ready to unveil their highly anticipated top three seasonal trends for Spring/Summer 2025. Dive into the Trends Area, where cutting-edge products from our exhibitors bring these trends to life.

Looking for insider knowledge? Join the founders for their trend talk on Monday, where they’ll share the secrets of upcoming design directions and strategies. It’s like having a masterclass in predicting what your customers will love next.

Spotlight Awards: A Celebration of Brilliance

Retail thrives on creativity, and the Spotlight Awards are here to celebrate it. This exclusive event puts the spotlight on the ingenuity and innovation of our exhibitors, showcasing what makes their designs truly exceptional.

It’s more than an awards ceremony; it’s a chance to connect with the heart of the industry. Explore the unique stories behind the products and celebrate the visionaries shaping the future of retail. You still have until 8 December to submit your product.

Business Hub: Your Gateway to Success

Behind every thriving business is a wealth of knowledge and support, and the Business Hub is here throughout the entire show to provide exactly that. Whether you’re a retailer, designer, or entrepreneur, this is your chance to tackle challenges and unlock new opportunities.

📅 Book a 1:1 appointment with industry experts to receive tailored advice and strategies. From branding and buying to visual merchandising and PR, our experts are ready to help you elevate your business.

No matter the size or stage of your brand, the Business Hub offers the tools and insights you need to succeed.

Launchpad: Discover Tomorrow’s Stars

The Launchpad is where new-to-market designer-makers shine. Support emerging talent, connect with fresh and exciting brands, and be the first to uncover tomorrow’s stars today.

Retail Revealed: Insights to Inspire

For three inspiring days on the RetailRevealed stage, knowledge meets discovery. This is your chance to hear from industry leaders, as they share actionable insights through keynote presentations, panel discussions, and masterclasses.

Learn about the latest trends and strategies to future-proof your business. Whether it’s decoding customer behaviour or mastering visual storytelling, the wisdom shared here will leave you ready to embrace what’s next.

UAL Showcase: Nurturing the Next Generation

Top Drawer has teamed up with University of the Arts London (UAL)—Europe’s largest art and design university—to spotlight emerging talent. The UAL Showcase is your chance to explore new-to-market, ready-to-sell brands created by students and alumni.

These designs are more than creative—they’re ethical and commercially viable, embodying the next wave of retail innovation. Don’t miss the Launchpad presentation, where you’ll encounter never-before-seen designs that push the boundaries of art and business.

Why Top Drawer 2025?

Inspiration Unleashed at RetailRevealed:  Hear from our experts, gain expert insights, discover fresh perspectives, and learn strategies to drive your business forward.

Stay Ahead: Explore S/S25 trends with The Better Trends Company.

Celebrate Creativity: Witness the industry’s best at the Spotlight Awards.

Learn and Grow: Gain personalised advice at the Business Hub.

Discover Talent: Connect with the next generation of designers at the UAL Showcase.

 Register today and be part of the event that’s shaping the future of retail.