Pushing the demand for amplified, immersive experiences to the max, consumers seek instant gratification and limitless possibilities. Tapping into a desire for unexpected, Insta-worthy opportunities, the food and drink industries combine innovative tech with new ingredients to create surprising, often strange outcomes. A sickly sweet trend emerges, questioning levels of taste and giving design an unsettling edge.

MULTI-SENSORY - SICKLY SWEET - HYPER-REAL - UNSETTLING KITSCH

Dripping, melted surfaces combine with iridescent shine to form a strange and subversive, yet hyper-feminine mood. Candy colours and ice cream pastels clash, creating a sweetly sinister palette. Bubblegum and pale pink combine with mango, lemonade and a soft coral, while bright magenta, cyan, vibrant violet and fresh spearmint provide a bright pop.

Sweets and desserts are influencing design and experiences, with The Museum of Ice Creamâ??s latest pop-up in Miami becoming an Insta-sensation, complete with giant sprinkle pool. Only available in Japan, Kanazawa Ice is an ice cream that doesn't melt, discovered by scientists at a tech research centre.

Designer Alissa Volchkova free-pours blob-like shapes out of porcelain, creating fragile and unpredictable objects that celebrate the material.

Swirly surfaces influence print and pattern, applied to fabrics, scarves, cushions and hard tech surfaces, such as laptop and phone cases. Iridescent, high shine metallics work for fun beauty products and make up, as well as foil finishes on stationary and gift cards. Resin jewellery replicates boiled sweet textures for a fun and quirky spin on fashion accessories.

For more S/S 19 trend inspiration see our

Candied Pinterest Board

Stay tuned for further USP Trend Edits in the run up to

Pulse 2018

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