At Azone, our core values of " Striving Beyond Creating ‘Joy’ and ‘Inspiration’" shapes everything we do, bringing life and meaning to our products and the experiences they create.

• Regarding Joy,

The treasured moments of being immersed in creating something. The sense of fulfillment that comes from decorating or using what you’ve made in your daily life. This is the kind of joy we want to share with everyone who holds an Azone product.

• Regarding inspiration,

At Azone, inspiration goes hand in hand with our commitment to sustainability. Our founder, Mr. Kenji Yokozeki, envisioned a world where toys bring joy without harming the planet. Responding to the environmental challenges posed by plastic, we pioneered the use of eco-friendly materials such as wood, paper, and bamboo. These efforts align with the SDGs and represent our ambition to redefine the toy industry.

Through sensory interaction with these natural materials, we unlock the boundless creativity inherent in ‘play.’

By feeling the warmth of these natural materials and incorporating diverse motifs—from history and culture to entertainment—into your world, our products create rich, rewarding moments that inspire creativity and curiosity for people of all ages.

At Azone, we strive to bring joy and meaningful innovation to people’s lives and cultures through our carefully designed products