AYA&IDA was founded with the desire to help reduce the amount of plastic waste and overconsumption that characterize our daily lives. We believe that a responsible approach to consumption benefits both ourselves and future generations. The goal is to inspire more people to make conscious choices that lessen the strain on Earth's resources.

The mission is to provide durable and reusable products that make it easier to avoid single-use items in everyday life. We design products that combine aesthetics, functionality, and user-friendliness – making it simple for our customers to take small steps toward a better lifestyle.