For over 80 years Proraso has been the leading Italian barber shop shaving brand. This formula has been developed especially for thicker, coarser hair and its rich lather serves to hydrate, soothe and protect the face. Enriched with the purest ingredients including Shea Butter and Glycerin. Proraso shave cream should be applied with a brush. For best results use in conjunction with Proraso Pre and Post Shaving Cream.