How do ensure your brand stands out from the rest, getting noticed by time-poor or cash-strapped customers? And how can you find a way through the competition to come out on top? Join our insights will equip you with expert PR insight.

Join former journalist Priscilla Pollara in a session hosted by Anna King.

Key Highlights:

• Strategic Visibility: Achieve visibility and then maintain it by effective narratives that help you stand head and shoulders above the rest.
• To Communicate Better: Is what you're saying putting people off? Is your website really showing you off properly? It doesn't matter how good you are at something - if you do not communicate that properly, it means nothing. Let's get this sorted.
• Rip up your Social Media Approach: Telling your life story on social media won't convert. Why? Because you are not telling your customer what they want to hear, but rather what you want to tell them. This is not good business sense. Instagram, as an example, is a commerce site, rich with opportunity - not a picture posting app.
• Pitch Perfect: Do you want to get yourself noticed and covered by the press? Ditch the subscriptions to email addresses. Gain a unique vantage point from Priscilla's journalist background. Understand how media engagement can be harnessed to your advantage, even during demanding periods.

Our PR workshop is perfect for you whether you're a newcomer or a seasoned retail professional - Priscilla specialises in being searingly transparent with those who ask for her advice. In this talk, she explains the importance of adapting, listening to those who advise tweaks, and why change is always good.