Join us for an engaging workshop session that explores the potential of the metaverse in revolutionising the retail industry. Led by Mary Wallace, a Retail Experience Consultant and member of IBM's metaverse team, this conversation-style session will provide practical steps for retailers to enhance their websites and bring their products to life in the immersive world of Web 3.0.

In an era where online shopping and seamless omni-channel experiences are on the rise, this session will delve into the metaverse and its impact on consumer-brand interactions we will guide you through accessible and fascinating insights, drawing inspiration from a recent podcast episode.

Key Highlights:

            • Understanding the metaverse: Gain a clear understanding of what the metaverse is and how it will shape the future of consumer-brand interactions, presented in an engaging and easily comprehensible manner.

            • Enhancing brand experiences: Explore how interactive technologies can be harnessed to enhance website experiences, in-store environments, and overall brand engagement, enabling retailers to provide immersive and captivating interactions for their customers.

            • Metaverse opportunities for all: Discover cost-effective and low-risk ways for small and independent brands to leverage the metaverse as a powerful tool, ensuring that the potential benefits are not limited to large corporations.

            • Accessibility and collaboration: Learn how interactive technologies can enhance the accessibility of your brand and store, and understand the importance of collaboration with other businesses and retailers to make the metaverse more inclusive and representative.

            • Practical takeaways: Acquire actionable steps tailored to retailers of different scales, empowering participants with the knowledge and excitement to embrace the possibilities of these emerging technologies.

Our workshop if perfect for you, if you're looking for a deeper understanding of the metaverse's implications for the retail industry and be equipped with practical strategies to capitalise on its potential. Get ready to enhance your brand experience and embark on a journey towards the next level of retail!