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Matt Hopkins

Matt Hopkins

Founder, IND!E

Matt Hopkins is a seasoned business leader with over 25 years of experience in successfully selling products to major retailers. He excels in identifying growth opportunities, crafting robust commercial strategies, and driving impactful sales and marketing initiatives.

A visionary entrepreneur and creative thinker, Matt has a proven track record of developing and scaling diverse business models. His expertise in licensed branding has led to collaborations with renowned brands such as Jamie Oliver, Laura Ashley, The Great British Bake Off, and Chef Tom Kerridge. Throughout his extensive career, Matt recognised a significant shift in consumer trends toward locally made products with compelling stories. This insight inspired him to establish IND!E, a fresh and dynamic force driving change in the retail industry. Under Matt’s leadership, IND!E has become a market leader, supporting both major retailers and the SME challenger brand community. The company operates hundreds of pop-up shops in major retail locations each year and has pioneered a unique shop-in-shop concept, offering a crucial stepping stone for SME brands. 

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