Selling on social media is a must for brands looking to connect with customers in 2024. This session gets into the nitty gritty of what it takes to do it well; the ultimate masterclass in live selling. 

Live selling has become the norm on platforms like TikTok and with Shopify expanding has made it more appealing than ever to sell through social media. Selling on social media comes in many shapes and forms these days, and could be the difference between connecting with customers, driving repeat purchases and increasing revenue. This session would not just detail the importance of social selling from a commerce perspective, but also delve into the nitty gritty of everything it takes to get it right such as presenting techniques, camera setups, product listing and logistics.