From tradeshows to TikTok, everyone is telling retailers, designers and brands what the trends are, but how can they best use this information to make a difference to their bottom line? It’s all well and good to be told what trends customers will be wanting to by next season, but how does a brand, retailer or designer actually use that information to make a meaningful difference?

This session would break down at least 5 practical, affordable ways trend forecasts and reports could be used to leverage sales and make marketing more effective:

Product Design

Product Descriptions

Press Photography and in-store presentation

Sourcing