Whether they’re subscription or one-off purchases, implementing a surprise purchasing model can be beneficial to both a business’s bottom line and marketing reach. Once reserved for the childhood whimsy of a Kinder Surprise or advent calendar, adults are opting to spend their hard-earned money on the unknown more than ever before. From sneakers to stationery, beauty to home fragrance, almost every industry is embracing the mystery box to great results.

This session will explore the 5 greatest reasons a retailer or brand would want to implement this selling strategy:

Element of surprise

Driving Re-purchases

Additional word of mouth

Clearing stock

Encouraging in-home or in-situ use