TOP DRAWER S/S25: RETAILREVEALED LIVE

In this session, Small Biz PR expert Pippa Goulden will show you how you can use DIY PR to build your brand, get known for what you do and grow your business, without a big budget or little black book of contacts. You’ll learn all the PR routes (it’s more than just press) that will help you grow your business beyond your products and build a brand that the right people talk about in the right places. 
From This Morning to Stylist; from major podcasts to industry stages; from brand collabs to talks and panels, Pippa’s DIY PR members and 1-2-1 clients are using PR to grow their business and get known for what they do. Now it’s your turn!

In today's competitive market, whether you're selling to retailers or directly to consumers, customer expectations are shaped not only by your terms and conditions but also by your competitors, both direct and indirect. This session will cover all aspects of the customer experience and provide practical advice on how to ensure it is seamless.
We'll explore everything from stock accuracy and availability to delivery and returns options, packaging and presentation, and aftercare advice. You don't need to be a large organization or have a big budget to create a unique experience and stand out from your competitors.
Drawing from her extensive retail experience with Arcadia, Asos, Dunelm, and Matchesfashion, Becky Lombardo will help SME retailers across various categories identify transformative areas in their supply chain to enable profitable scaling. Her pragmatic approach, honed in fast-paced, high-growth environments, balances strategic future vision with daily operational challenges. Becky's advice is straightforward and no-nonsense, making it actionable and effective.
Join us to learn how you can enhance your customer experience and gain a competitive edge. Implement these strategies to not only meet but exceed customer expectations, ensuring loyalty and repeat business. Don't miss this opportunity to transform your customer interactions and drive your business forward
 

What inspired you to start your product-based business? Whether it's the joy of creating or solving a problem, the drive to succeed is universal.

Success requires more than a great product—it needs a clear strategy. Enter merchandising, retail’s best-kept secret. Often mistaken for simple stock organization, merchandising unlocks your sales and profit potential.

In this session, discover how merchandising can transform your business:

Make Smart, Data-Driven Choices
Stay Ahead with Strategic Planning
Unlock Your Profit Potential
Keep Your Cash Flow Flowing
Free Up Your Time
Ready to transform your business?

Are you ready to take control of your business growth and make this your most successful year yet? In this actionable and inspiring talk, you’ll learn how to create a practical, step-by-step sales plan tailored to your goals. From setting clear revenue targets to breaking them into manageable milestones, identifying the right tools, and tracking progress, this session will empower you with the confidence and clarity to turn your vision into measurable success. Whether you’re a seasoned entrepreneur or just starting out, you’ll leave with the tools you need to plan strategically, sell effectively, and grow sustainably. Let’s make this the year you thrive!

This session explores how a focused approach to your product strategy can drive bigger results, boost your sales, enhance customer engagement, and elevate your brand. Discover actionable tactics to make your buying strategy more intentional and customer-centred, ensuring every product tells a story that resonates. In a crowded retail landscape, more isn’t always better. Join Ami Rabheru to uncover the power of ‘less’ and why it’s the ultimate secret to winning in a competitive retail landscape.

Louise Healy and Natalie Alexander, Founders of The Better Trends Company discuss how to use trends positively to enhance your brand and USP. As the official trend partner to Top Drawer, they'll be sharing all their expertise and insider tips - hear them dissect their insights with key clients they have worked with to successfully translate trends into design and brand strategy.

Dive into the world of Instagram and uncover game-changing strategies to boost your retail sales. Learn to captivate your audience and drive growth with innovative tips and practical advice. Perfect for brands and buyers looking to elevate their social media game and stand out in the crowded market!

In a world saturated with content, it’s creativity that makes brands stand out. This session will explore how retailers can reignite their creative side by using fun and dynamic techniques such as stop motion, video transitions and creative editing, to tell compelling brand stories that connect with audiences and drive sales. The session will explore creative concepts tailored for retailers, introduce beginner-friendly techniques to get started, and show you how to leverage your content for maximum impact and results.

Livestream selling on social media is set to surpass £5 billion in the UK in 2025, with fashion, accessories, craft, technology, and beauty being the key categories. In this session, Macdara, from Sprii, will dive into what livestream selling is and how to get started. The panel will share their success with livestream selling and how they created their own “Live Social Shopping Channel” with Sprii. Livestream selling is the biggest untapped opportunity for 2025, so if you want to learn more, don’t miss this!

Join marketing expert and award-winning product business owner Martha Keith as she takes a deep dive into how social media will change in 2025 and the key trends you need to know about for your brand.

Martha will outline the actions you can take right now and what you should look out for in the year ahead to integrate into your marketing plans.

Martha runs both the marketing consultancy Business Secrets Club and is the CEO of stationery business Martha Brook. Her sessions are always inspiring, engaging and full of actionable tips. This is one not to be missed!